Email marketing is one of the most direct ways to turn an audience into loyal customers. Across multiple organizations and industries, I have built and managed campaigns that delivered real results — including a 25% increase in engagement and measurable improvements in customer retention. Using CRM tools, audience segmentation, and automated workflows, I create email strategies that feel personal at scale. Every campaign I build is rooted in data and aligned with one goal: driving business growth.
Kibbi Email Marketing
Email Marketing & Automation
-
Built and managed full email marketing campaigns using HubSpot and Mailchimp, targeting both job seekers and employers with segmented lists tailored to each audience
-
Set up automated email workflows to deliver the right message to the right person at the right time — reducing manual work and improving consistency
-
Ran A/B tests on subject lines and content to continuously improve open rates and click rates
-
Used performance data to refine content strategy and drive higher engagement month over month
Tool used
.png)
CSBC
Email Campaign Management
-
Developed and executed targeted email marketing campaigns for CSBC, reaching small and medium business owners across Canada
-
Increased email engagement by 25% through data-driven campaign development, improved segmentation, and refined messaging strategy
-
Designed visually consistent, on-brand email templates that strengthened CSBC's professional presence and member communication
-
Achieved higher conversion rates and improved customer retention through strategic campaign planning and audience targeting
Tool used
%20(1).png)
.png)
CSBC Stakeholder Communications
Stakeholder Email Strategy
-
Managed personalized stakeholder email communications for CSBC, ensuring key partners, sponsors, and members received relevant, timely information
-
Delivered data-driven email insights to leadership to support business alignment and strategic decision-making
-
Strengthened stakeholder relationships through consistent, professional, and personalized communication that reflected CSBC's mission and values
Tool used
.png)
.png)
UntoldCine
Email Digital Campaigns
-
Designed and executed automated email sequences for Untold Cine, a film and cinema brand, using CRM and audience segmentation strategies
-
Created personalized communication flows that guided subscribers from festival awareness to at-home viewing engagement
-
Enhanced user experience through targeted messaging that felt personal and relevant to each audience segment
-
Supported Untold Cine's growth from festival screens to home screens through strategic email campaign execution
Tool used
