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HubSpot Management

CRM & Campaign Performance Management

  • Used HubSpot to track and analyze website and campaign performance, turning raw data into actionable growth strategies

  • Monitored key metrics including new vs. returning visitors, mobile traffic (30% mobile), bounce rate, and session length to identify user experience gaps

  • Used traffic source analysis (organic search, referrals, direct) to guide SEO priorities and outreach strategy

  • Delivered data-driven recommendations that shaped content and campaign decisions across the organization

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Site: Kibbi

Tool used

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Website Development & Landing Pages

Landing Page Design & Web Management Tools: Squarespace · HubSpot 

  • Designed and built multiple landing pages for Kibbi's business clients, each tailored to the client's brand, audience, and conversion goals

  • Created the NBMC x Kibbi landing page — a campaign page focused on powering small and medium business local hiring across Canada

  • Ensured seamless user experience, brand consistency, and clear calls-to-action across all pages built

  • Managed ongoing website updates and optimizations to support Kibbi's growing platform and partnerships

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Site: Kibbi

Tool used

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Online Presence & Social Media Management

Full Social Media Management Platforms

  • Led day-to-day management of Kibbi's social media presence across Instagram, TikTok, and Meta — handling everything from content creation to scheduling to engagement

  • Built and maintained a consistent posting schedule that kept the brand active, visible, and on-message across all platforms

  • Created a diverse content mix including promotional graphics, video posts, webinar campaigns, app features, customer reviews, and blog promotions

  • Engaged with the audience daily to build community, respond to inquiries, and support brand awareness growth

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Workflow Digitalization & Operations

Digital Workflow Management 

  • Digitalized manual business workflows by designing and implementing structured digital forms, approval flows, and automated processes using JotForm

  • Integrated forms with cloud storage tools including Google Drive, Dropbox, and OneDrive to streamline document management and team collaboration

  • Developed conditional logic, automated email notifications, and approval flows to reduce manual work and eliminate process bottlenecks

  • Delivered a 30% improvement in operational efficiency through systematic workflow redesign and digital asset management

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Tool used

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